~ BUY EZINE SOLO ADS ~

When ever I Advertise with Ezines, It's usually solely with Solo Ads. These are Ads that are sent out by themselves, unlike Classifieds and other Ads that go out in the Ezine itself.

This Ad will go out by itself, so it needs to be a fairly good length. While some people say shorter Ads work better for the simple fact that the readers have less to read, in reality, a very well written longer Solo Ad will pull much much better.

There are usually word and length limits to these Ads, so when you are creating them, it might be good to check around at what the normal length of a Solo Ad is in your Industry.

You might even check out the Posting Guidelines for other Ezines so you can know exactly how long they like their Solo Ads.

The best bet to make a Compelling Solo Ad, is to work really hard on the Headline. If you can write a very Compelling Headline for your Ad, the rest of the Ad should follow.


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THANK YOU FOR SUBSCRIBING PAGE

Simple enough. Get a Group of Publishers together and tell them that you want to send New Subscribers of your Ezine to a page that recommends signing up for their Ezine and that they do the same.

You see it all the time. You Subscribe to an Ezine you see on a Website and once you Subscribe, you are taken to another page that recommends other people's Newsletters that you should join.

This is pretty much a localized version of Co~Registration, but it costs you Nothing.

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~ SET UP A CONTEST ~

This is my favorite method. Basically what it is, is get a group of Publishers all to agree to running a Contest to their Lists and you run the same Contest to your List.

To enter this Contest, these Subscribers from your List must Subscribe to the other Publishers List and vice versa.

The Contest can be for anything, depending on your Market. Perhaps the Publishers you contact all have Ebooks for sale, you could give a Free Copy of all your Ebooks out to the winner. Anything with value will work.

You then set up a Domain for this specific Contest and put all the information needed on that. You then tell your List about the Contest and where to go to enter and how. Everyone on your List who enters then gets Subscribed to the other Publishers Ezine and you get their Subscribers.

Here are the Steps. . .

1. Find 4 or 5 Publishers in your Market.
2. Contact them and tell them your Idea and that you are willing to do all the work, all they need to do is give you their Sign up Information and something to offer for the Contest.
3. Set up a Domain Name and Website/Sales Letter that tells people how to enter and all the Information needed.
4. Write a Mailing Piece that each of the Publishers can use to promote the Contest.
5. Get a firm date when these Publishers will run the Contest Mailing Piece and how often.
6. Send these Publishers the Names and Email Addresses of Subscribers.
7. Add the Subscribers to your List, make sure you check for duplicate Email Addresses so you don't add people already on your List.
8. Pick a Winner!

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~TRADE ADS WITH OTHER ONLINE PUBLISHERS~

This is a simple method of generating New Subscribers instantly. Basically, you place a Ad for other Publishers Newsletters in your Newsletter and they do the same for you in return.

It's not something that I am a huge fan of, but it does work. But there are a few tips that you should know.

Trading Ad's for Ad's with other Publishers works well when your Mailing List is "Small" and growing rapidly. It's very hard to find suitable Ad Swapping deals that are worth your while, when you have 10,000 Customers or more Subscribers.

So how can you find Publishers that are looking to trade Ad's? Easy! Do a Google Search for the following.

"your market here ezine"

EX

"Gardening Ezine"
"Gardening Newsletter"

Then just contact all of the Publishers you can and ask them if they are willing to trade Ad Space in their Newsletter for Ad Space in your Newsletter.

Don't just Spam these people. Actually sign up for their Ezine, look at their Website, personalize any contact you make with them, so they know you're not just harvesting Email Addresses, and you will do well.

Some of the time, you don't even need to trade Ad's with people in your exact Market. Let's say just because you run a Gardening Ezine, that doesn't mean you can't trade Ad's with Landscaping Ezine. Do you get my drift?


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~ ARCHIVE YOUR NEWSLETTER COPIES ~

Sometimes people are hesitant to give any sort of Information away over the Internet, especially there Email Addresses even if what you are offering is free, due to Spam.

But if you allow people to read your Back Issues without having to sign up for your Newsletter, this will show them what type of Relevant Content you do Write and will make them want to join.

You would think having your Newsletter Issues Archived would cut back on Subscribers wanting to Subscribe because they can get it without giving their Email Address away, but this is not true.

What you do is tell them on the Website that Newsletter Subscribers get each issue 2 weeks before Non ~ Subscribers.

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~ SIMPLE LIST BUILDING STRATEGIES ~

~ Buy Leads with Co-Registration ~

Quick and easy way to get Subscribers, but not the best way. That is how I describe Co-Registration. Some Marketers swear by it and have great results, others fail and have to throw out the entire list they brought, because it is riddled with fake addresses, spam complaints and basically freebie seekers.

So, what is Co-Registration?

Basically it is building lists by buying Subscribers from a 3rd party service. Here is how Dr. Ralph Wilson put it. . .

"Co-Registration is a widely-used approach to increase the size of your Email Lists. Co-Registration works this way: After completing a Subscription Form or upon leaving a Website, visitors are invited to Subscribe to one or more Ezines. If yours are listed amoung these, and the Site gets a substantial amount of Traffic, you will begin to receive a number of Subscriptions".

Have a look at the best Co-Registration Companies to see what I mean.

http://www.worldwidelists.com

http://www.profitinfo.com/leadfactory/

What you do is pay a fee to these Companies per Subscriber. So everytime they supply you with a new lead, you pay them a fee. Usually around .15 cents to $1 depending on the Niche Market and if you want double opt-in or single opt-in. Always go for double op-in if you can.

The best way to make money from these types is to first give something away for free. Build trust with your Subscribers. Sign them up for a free course, give them some bonus products. If anyone asks to be removed from your list, just do it! Don't argue with them ~ ever.

That's the quickest way to get your Newsletter shut down.

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