~ TWO GREAT LIST BUILDING STRATEGIES ~

USE TOP SPONSORSHIP AD'S IN EZINES . . .

These Ads are at the Top of the Newsletter and are usually the first thing people read. They usually cost half the price of a Solo Ad, but they usually don't pull anywhere near as well. They are usually 5 to 8 lines long, and you should really concentrate on your Headline, and Leading them straight to your Autoresponder.

NETWORK ALL YOU CAN . . .

Everywhere you go, Network with People as much as you can. You never know exactly who you might run into. Let as many People as you can know about what you do and that you are the best at it.

Going to Seminars and Trade Events is a Great Way to Network with People in your Markets and is a Great way to start Building Relationships with Key Online Businesses.

You never know who might be able to help you with something down the track.

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~ USE CLASSIFIED ADVERTISING IN EZINES ~

These are Small Ads, usually Four or Five lines long that go out in the Ezine itself. They don't work anywhere as well as Solo Ads, but they are cheap as chips. The secret here again is to write a very Compelling Headline.

The best way to use Classified Ads (the best way to use any Advertising on the Internet) is to send them straight to your Opt In Mailing List from the Ad, where you might be Promoting a *FREE* Course via Autoresponder all about your Product.

Once you have their Email Address, you can contact them over and over again until they buy or unsubscribe.

This is by far the Best Method of Advertising with Classified Ads.

~ USE TOP SPONSORSHIP ADS IN EZINES ~

These Ads are at the top of a Newsletter and are usually the first thing people read. They usually cost about half the price of a Solo Ad, but they usually don't pull anywhere near as well.

They are usually 5 to 8 lines long, and you should really Concentrate on your Headline and leading them straight to your Autoresponder.

~ BUY EZINE SOLO ADS ~

When ever I Advertise with Ezines, It's usually solely with Solo Ads. These are Ads that are sent out by themselves, unlike Classifieds and other Ads that go out in the Ezine itself.

This Ad will go out by itself, so it needs to be a fairly good length. While some people say shorter Ads work better for the simple fact that the readers have less to read, in reality, a very well written longer Solo Ad will pull much much better.

There are usually word and length limits to these Ads, so when you are creating them, it might be good to check around at what the normal length of a Solo Ad is in your Industry.

You might even check out the Posting Guidelines for other Ezines so you can know exactly how long they like their Solo Ads.

The best bet to make a Compelling Solo Ad, is to work really hard on the Headline. If you can write a very Compelling Headline for your Ad, the rest of the Ad should follow.


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THANK YOU FOR SUBSCRIBING PAGE

Simple enough. Get a Group of Publishers together and tell them that you want to send New Subscribers of your Ezine to a page that recommends signing up for their Ezine and that they do the same.

You see it all the time. You Subscribe to an Ezine you see on a Website and once you Subscribe, you are taken to another page that recommends other people's Newsletters that you should join.

This is pretty much a localized version of Co~Registration, but it costs you Nothing.

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~ SET UP A CONTEST ~

This is my favorite method. Basically what it is, is get a group of Publishers all to agree to running a Contest to their Lists and you run the same Contest to your List.

To enter this Contest, these Subscribers from your List must Subscribe to the other Publishers List and vice versa.

The Contest can be for anything, depending on your Market. Perhaps the Publishers you contact all have Ebooks for sale, you could give a Free Copy of all your Ebooks out to the winner. Anything with value will work.

You then set up a Domain for this specific Contest and put all the information needed on that. You then tell your List about the Contest and where to go to enter and how. Everyone on your List who enters then gets Subscribed to the other Publishers Ezine and you get their Subscribers.

Here are the Steps. . .

1. Find 4 or 5 Publishers in your Market.
2. Contact them and tell them your Idea and that you are willing to do all the work, all they need to do is give you their Sign up Information and something to offer for the Contest.
3. Set up a Domain Name and Website/Sales Letter that tells people how to enter and all the Information needed.
4. Write a Mailing Piece that each of the Publishers can use to promote the Contest.
5. Get a firm date when these Publishers will run the Contest Mailing Piece and how often.
6. Send these Publishers the Names and Email Addresses of Subscribers.
7. Add the Subscribers to your List, make sure you check for duplicate Email Addresses so you don't add people already on your List.
8. Pick a Winner!

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